New World Kumeu was the first store to roll out the updated New World branding. Smudge manufactured and installed all the internal and external signage (Excluding the Pylon).
External emblem and word mark lettering fabricated from Opal acrylic, finished faces with 3M translucent CAD vinyl and internally illuminated using Samsung LED’s fixed direct to pre cast concrete and window mullions.
Deli department signs prototyped by Smudge Signs and fabricated in-house, design to have interchangeable printed PVC skins that look seamless and for the structure to match and blend into other wooden elements. Constructed from aluminium frame and MDF veneer panels all mitre cut biscuit joined with 3D CNC router cut text spaced off the veneer - text varied for each department.
End of aisle and hanging aisle signs constructed with internal aluminium frame with interchangeable panels, end of aisle signs also mounted with interchangeable panels with rear panel snap lock poster frame for daily specials.
Aisle locators custom brackets that were powder coated with product blades constructed from rigid PVC substrate with CAD cut vinyl applied to both faces.
Trolley park signs constructed from 4mm ACM (Aluminium Composite) CNC “V” profile and folded onto internal aluminium frame and fixed between galvanized post uprights.